The Use of Internet for Travel Purposes in the Norwegian Population

The Internet contains a very high number of tourism sites. Who are the users of these sites and do they find the information useful? This paper address these questions based on national surveys in Norway among users of travel and tourism web sites. Key findings are; a majority of the Internet-population (60 percent) is using the web for travel search or planning purposes, online booking is not as common, but it is growing. There are needs for improvements in many areas with regard to travel web-sites more detailed information is ranked as the most important to improve in our main survey. The travel patterns of the users of online travel information seems to be not very different from the travellers in general. A substantial part of those that are using Internet for searching information states that the information was useful with regard to their holiday planning.